No business can hope to be successful unless it looks after its customers – so customer service can be seen as the ways in which we show customers that we care about them. More businesses are now becoming customer focused, which involves putting the customer at the centre of their operations and ensuring customer satisfaction, not merely in the short term but on a long term basis.

LCCI International Qualifications in customer service and call handling focus on delivering reliable customer service, the understanding of personal behaviours and how these relate to service delivery.

Key areas include communicating directly with customer, dealing with customer complaints, delivering reliable service and the role of customer service.